The science behind Horixon MedTech

Evidence-informed technology for sexual and pelvic health

At Horixon MedTech, science is not an afterthought. It is one of the foundations of how our solutions are conceived, developed and evaluated.

As a brand of New Wellness Concept S.L., Horixon MedTech builds on years of research and development in sexual, pelvic and intimate health.

Our work brings together scientific evidence, clinical expertise, engineering and digital technology to create solutions addressing real health needs, including ejaculatory control, erectile function, pelvic health and sexual rehabilitation.

Every solution is developed according to its specific intended purpose, risk profile and applicable regulatory requirements.

Why HORIXON MedTech

A scientific and clinical approach to health technology

Research developed over several years

Since 2018, New Wellness Concept S.L. has supported research into non-pharmacological approaches to sexual health, including premature ejaculation, erectile dysfunction and digital health technologies.

Scientific publications and clinical research

Our research has been presented or published in internationally recognised journals, including PLOS ONE and The Journal of Sexual Medicine.

Product-specific regulatory compliance

Each product is developed and assessed according to its intended purpose, classification and target market. Any FDA, CE or UKCA status applies only to the corresponding product and market.

Licensed medical-device manufacturer

New Wellness Concept S.L. is licensed by AEMPS as a medical-device manufacturer and operates under an ISO 13485-based quality management system.

Clinical collaboration

We collaborate with specialists in urology, andrology, sexology, psychology, physiotherapy and pelvic health to develop clinically relevant solutions.

Clinical insight meets engineering

Horixon MedTech brings together medical knowledge and technical development to create solutions designed around real clinical and user needs.

Our multidisciplinary approach may involve:

  • Medical doctors and urologists
  • Sexologists and psychotherapists
  • Pelvic-health physiotherapists
  • Clinical researchers
  • Biomedical and software engineers
  • Industrial and user-experience designers
  • Medical-device regulatory specialists
  • Data-protection and cybersecurity professionals

Working across disciplines allows us to consider clinical relevance, usability, safety, privacy and technical performance throughout the development process.

Built on clinical research

The scientific foundation behind Horixon MedTech includes research conducted over several years into technological and behavioural approaches to sexual health. This research has explored areas such as:

  • Premature ejaculation

    Research into structured cognitive-behavioural training, sphincter control and the use of an electronic device as part of a guided intervention.

  • Psychogenic erectile dysfunction

    Research into systematic desensitisation, virtual-reality-assisted interventions and structured programmes using graduated constriction rings.

  • Digital sexual health

    Research and scientific discussion concerning connected devices, mobile applications, wearable technology, artificial intelligence and their potential role in sexual medicine.

Selected scientific publications

  • Premature ejaculation

  • Delayed ejaculation

  • Psychogenic erectile dysfunction

  • Artificial intelligence and connected health

Rodríguez, J. E., Picazo, J. A., Marzo, J. C., Piqueras, J. A., Reina, L., Hidalgo, G., Tornero, G., et al. — 2021

Efficacy of Sphincter Control Training and medical device in the treatment of premature ejaculation: A multicenter randomized controlled clinical trial.

PLOS ONE, 16(9), e0257284.

Study design: Multicentre randomised controlled clinical trial.

Research area: Structured sphincter-control training with and without an electronic medical device.

PLoS ONE 16(9): e0257284.


Rodríguez, J. E., Harvey, H., Reina, L., Hidalgo, G., Culebras, M., and Casado, C. — 2020

A New Method Using an Electronic Masturbation Device and a Mobile App for the Treatment of Premature Ejaculation: A Prospective, Multicenter Case Series.

The Journal of Sexual Medicine, 17(6), S212–S213.

Study design: Prospective multicentre case series.

Research area: Guided behavioural intervention supported by an electronic device and mobile application.

The Journal of Sexual Medicine. 2020 06/01; 2020/06;17(6):S212-3.



Rodríguez, J. E., Marzo, J. C., and Piqueras, J. A. — 2019

Evaluation of a new cognitive-behavioral treatment for premature ejaculation using a masturbation aid device: A case series.

The Journal of Sexual Medicine, 16(4), S30.

Study design: Case series.

Research area: Cognitive-behavioural intervention supported by a masturbation-assistance device.

The Journal of Sexual Medicine 2019 04/01; 2019/03;16(4):S30.


Rodríguez, J. E., García, A., and Picazo, J. A. — 2021

New cognitive behavioral treatment for delayed ejaculation using a masturbation aid device and mobile app: A case study.

The Journal of Sexual Medicine.

Study design: Case study.

Research area: Cognitive-behavioural treatment supported by a physical device and mobile application.

https://doi.org/10.1016/j.jsxm.2021.01.072

Rodríguez Martínez, J. E., Dadian, R., García Gómez, A., Suro Martos, A., and Martínez Félix, A. M. — 2024

The Use of Virtual Reality Systematic Desensitization for the Treatment of Psychogenic Erectile Dysfunction: A Pilot Study.

The Journal of Sexual Medicine, 21, Supplement 2.

Study design: Six-participant pilot case series.

Research area: Virtual-reality-based systematic desensitisation for psychogenic erectile dysfunction.

The preliminary findings indicated improvements in erectile-function questionnaire scores and reported no adverse effects. Larger controlled studies are required to establish efficacy.

https://doi.org/10.1093/jsxmed/qdae002.130



Rodríguez, J. E., Clares, M. D., and Jiménez, M. D. L. E. — 2026

Systematic Desensitization for Psychogenic Erectile Dysfunction Using a Graduated Constriction Ring Program: A Prospective Pre–Post Study.

The Journal of Sexual Medicine, 23, Supplement 4.

Study design: Prospective pre–post study involving 16 participants.

Research area: A structured 12-week behavioural programme using graduated constriction rings for men with psychogenic erectile dysfunction.

The study reported statistically significant improvements in erectile-function scores and high participant satisfaction. As the study did not include a control group and had a limited sample size, larger controlled studies are required to confirm the findings.

The Journal of Sexual Medicine, Volume 23, Issue Supplement_4, June 2026, qdag118.110

Smerina, D. R., and Pearlman, A. M. — 2024

The Intersection of Artificial Intelligence, Wearable Devices, and Sexual Medicine.

Current Urology Reports.

Publication type: Scientific review.

Research area: The potential applications and limitations of artificial intelligence and wearable technologies in sexual medicine.

This publication provides broader scientific context and should not be presented as a clinical study of a Horixon MedTech product.

https://link.springer.com/article/10.1007/s11934-024-01244-2

Our commitment

Responsible innovation supported by evidence

Our objective is to develop technologies that help healthcare professionals and individuals address intimate-health needs with greater knowledge, confidence and support.

We are committed to:

- Evidence-informed product development

- Clinically meaningful innovation

- Transparent communication of study results

- Responsible medical and scientific claims

- Continuous post-market learning

- Safety, usability and data protection

- Collaboration with healthcare professionals

- Further clinical research

We believe that meaningful innovation requires more than advanced technology. It requires scientific rigour, clinical relevance and a clear understanding of the people for whom each solution is developed.